Maurice Lacroix is based in Saignelégier, located in the Jura region, an area noted for its watchmaking prowess. The brand has a “Passion for Progress”, conceiving ingeniously breathtaking watches.


The designers and watchmakers continuously develop timepieces which provoke thought and exhibit confidence. They avoid formality and embrace current trends with an eclectic mix of influences from all areas of life, not just watchmaking, resulting in imaginative timepieces.


Swiss craftsmanship, innovative new ways of depicting time and a respect for watchmaking tradition are successfully fused to deliver outstanding watches. Indeed, the company creates tomorrow’s classics.

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